Volume : V, Issue : III, March - 2015

A Qualitative Study of the Role of E–Commerce and Internet Marketing in Online Purchasing Trends in India

Namrta Kumari, Dr Amit Kumar Pandey

Abstract :

This paper gives an overview of ecommerce and internet marketing, discusses the global and Indian online trends, and identifies the various reasons behind the online purchases and the impact of select reasons on genders, specific to Indian online shoppers. Moreover study is focused on the Indian context and buyers who believe and shown their faith in online purchasing. But still a countable number is having a hitch in their mind for the online purchasing.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Namrta Kumari, Dr Amit Kumar Pandey A Qualitative Study of the Role of E- Commerce and Internet Marketing in Online Purchasing Trends in India Indian Journal of Applied Research, Vol.5, Issue : 3 March 2015

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