Volume : V, Issue : IV, April - 2015

A Study of Contemporary Strategies Adopted in B2B Marketing–A Case Study of Rangsons Electronics Private Limited

Dr Mohan Kumar T. P, Shivashanthi S

Abstract :

 The study has been done to know the strategies used by the company while supplying electronic components to its customers and also to know the Customer Satisfaction towards products and services ofered by the company. This study is conducted by collecting information by the means of questionnaire to identify 

the factors which made them Satisfy or dissatisfy towards products or services. So this study helps to find the possible 
solution and minimize the future rejection by the prospective customers by taking appropriate measures. This study 
will help Rangsons Electronics Pvt. Ltd to understand the behavior and perception of prospective customers towards 
their products and services. The project involved a field work of three months where in the survey was carried out on 
5 prospective customers pertaining to Bangalore, vizag city. Such as GE, Wipro,Raymond and Reliance electronics. The 
information about prospective customers was provided by Rangsons Electronics which was helpful in saving lot of time. 
The study found that Rangsons can improve its sales if it give more importance to Customer relationship management 
and it will help them to get feedback about their products and service and convert the weakness of their products into 
strength to survive in high competition market. The study also identifies the strategies adopted by the company and to 
know the satisfaction level of their customers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Mohan Kumar T.P, Shivashanthi S A Study of Contemporary Strategies Adopted in B2B Marketing–A Case Study of Rangsons Electronics Private Limited Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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