Volume : III, Issue : VI, June - 2013

A Study of Customer Acceptance for E–Banking

Dr. Nishikant Jha, Mrs. Neelam S. Yadav

Abstract :

In the era of Information Technology, world has become a village. In this changing environment, banking is transformed from manual business to electronic business, as we need banking not banks, a statement given by Bill Gates. E–banking facilitates an effective payment and accounting system thereby enhancing the speed of delivery of banking services considerably. While E–banking has improved efficiency and convenience, it has also posed several challenges to the regulators and supervisors. Moreover, customer expectation for quality, service, and value are rising continually. Keeping this in mind, successful banks are now geå to organize their business along the product lines or geographic business units. Today, with ever–increasing focus on customer, companies are taking a process–oriented approach to customer relationship management. The study highlight the customer perceptions regarding e – banking services through a survey conducted. The major findings of this study is that customers of bank were interested in e– banking services, but at the same time they are facing many problems regarding e–banking services like inadequate knowledge, poor network, lack of infrastructure, unsuitable location, misuse of ATM cards and difficulty in opening an account etc.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Nishikant Jha, Mrs. Neelam S. Yadav A Study of Customer Acceptance for E-Banking Indian Journal of Applied Research, Vol.III, Issue.VI June 2013

Number of Downloads : 749

References :