Volume : IV, Issue : XII, December - 2014

A Study of Service Quality of Rural Banks in Kolhapur District, Maharashtra.

Dr. Deepa Ingavale

Abstract :

Catalyzed by the growth of the domestic economy, the banking sector in India has truly come of age. But with the current slowdown, the Indian economy and the banking sector have been looking for new avenues of growth. With affordable and relevant technology driving penetration as well as providing an improved service experience, rural banking could ing in financial inclusion and help banks grow their business radically. The survival of any organization in a highly competitive global environment depends on its ability to provide the best service quality to its existing customers and its prospect customers. So, in rural banking industry the condition altogether depends upon the service quality and the related customer satisfaction. Considering the increased competition from private sector banks, the study is done to assess the service quality of the rural banks in Kolhapur District of Maharashtra state.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Deepa Ingavale A Study of Service Quality of Rural Banks in Kolhapur District, Maharashtra. Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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