Volume : IV, Issue : V, May - 2014

A Study on Awareness and Usage of Green Products Among The Women Students�An Empirical Study

Dr. M. Nagamani, B. Navaneetha

Abstract :

 Green marketing is the need of the current time due to limited resources and the growing population of the economy. Green marketing and eco–marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. New products are positioned based on environmental appeal and green advertising is on the rise as more manufacturers are informing their consumers about pro–environmental aspects of their products and services. This study is made to know about the awareness and usage of green products among the women students

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.M.Nagamani, B.Navaneetha A Study on Awareness and Usage of Green Products Among The Women Students – An Empirical Study Indian Journal of Applied Research, Volume.4, Issue.5, May-2014

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