A STUDY ON BEST BUSINESS STRATEGIES ADOPTED BY SUPERMARKET ON BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO SELECTED SUPERMARKETS IN COIMBATORE CITY

A. Dayala Rajan; S. Asha

Volume : V, Issue : XII, December - 2015

A STUDY ON BEST BUSINESS STRATEGIES ADOPTED BY SUPERMARKET ON BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO SELECTED SUPERMARKETS IN COIMBATORE CITY

A. Dayala Rajan, S. Asha

Abstract :

Retail is the final stage of any economic activity. Retailing includes all the activities involved in selling goods or services to final consumers for personal, non–business use. Any organization selling to final consumers whether it is a manufacturer, wholesaler or retailer– is doing retailing. By virtue of this fact, retail occupies an important place in the world economy. The Indian retail industry remained a large unorganized sector till the eighties. Corporate houses like Aditya Birla Group, Pantaloon, Reliance entered into retailing after recognizing the vast potential of this sector. The retail industry in India has even been attracting major manufacturing firms and the retail industry is poised to grow at 28% per annum over next five year period. The consumer landscape is changing very fast. Occupational changes and expansion & penetration of media have caused a significant change in the way the consumer lives and spends his money. Consumers today see an exciting explosion of choices, new categories and new shopping options and have increasing disposable income to fulfill their aspirations. They are seeking more information to make these choices. Consumers are increasingly seeking convenience in shopping and want the shopping experience to be enjoyable. Shopping is no longer seen a mundane chore, but it is now more exciting and keeps the prospect engaged.