Volume : V, Issue : I, January - 2015

A Study on Consumer Awareness About Private Label Brand Apparels in Coimbatore City

G. Rekha, Dr. B. Kanagaraj

Abstract :

Indian apparel retail market has faced a tremendous growth. The recent successful developments in the apparel retail sector are private label ands. Many of the retailers are increasing the percentage of private label ands in their product portfolio as the store ands will leave higher margins to them. The consumers are now–a–days preferring store ands heavily because they can save on money. The sale of private labels has increased exponentially in the past few years, which has enabled the retailers to be a strong competitive force against the national ands or the ands developed by manufacturers. Private label ands which were first introduced over 100 years ago in few product categories, had seen an impressive growth in past few decades. Hence an attempt has been made in the present study to identify the consumer awareness about private label and apparels. The structured questionnaire was used to collect primary data. The collected data were then coded and analysed using SPSS 16.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

G.REKHA, DR.B.KANAGARAJ A Study on Consumer Awareness About Private Label Brand Apparels in Coimbatore City Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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