A STUDY ON CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS With Special Reference To Mayiladuthurai.

Dr .P. VIJAYABANU; Mrs. K. PUNITHAVATHI

Volume : VI, Issue : IV, April - 2016

A STUDY ON CONSUMER BEHAVIOUR TOWARDS FAST MOVING CONSUMER GOODS With Special Reference To Mayiladuthurai.

Dr . P. Vijayabanu, Mrs. K. Punithavathi

Abstract :

The study of consumer behaviour is the study of how individuals make decisions to spend their available resources–money, time and effort–on consumption–related items.The term consumer behaviour that consumer display in searching for purchasing, using evaluating and disposing of products, services and ideas, which they expect will satisfy their needs. FMCG is Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods. In recent years, the fast moving consumer goods sector (FMCG) is witnessing increased use of sales promotion activities all over the world. Both primary and secondary sources of data were used. Well structured schedule was designed to elicit necessary data. The primary data have been collected through questionaire which was distributed to 150 samples chosen from Mayiladuthurai town.