Volume : VI, Issue : III, March - 2016

A Study on Consumer Behaviour towards Health and Dietary Supplements In Mumbai City

Snehal Chincholkar

Abstract :

<p> Nutraceutical industry in India now started growing very fast. Changing consumer perception, attitude, knowledge and lifestyle giving boost to this Industry. Now Indian consumers are becoming health conscious and do not hesitate to consume health or dietary supplements. This paper is trying to identify the current status of nutraceutical Industry in India and a small consumer research has been conducted to identify consumer behaviour towards these products in Mumbai Region.</p>

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Snehal Chincholkar A Study on Consumer Behaviour towards Health and Dietary Supplements In Mumbai City Indian Journal of Applied Research, Vol.6, Issue : 3 March 2016

Number of Downloads : 1448

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