Volume : VI, Issue : III, March - 2016

A STUDY ON CONSUMER BEHAVIOUR TOWARDS NESTLE PRODUCTS–WITH SPECIAL REFERENCE TO COIMBATORE CITY

K. Raja Rajeswari, S. Kirthika

Abstract :

 Nestle is a multinational company. Today the world’s leading Food Company, with a 140 years history and operations in virtually every country in the world. Nestle has grown to become the world’s largest and most diversified food company, and is about twice the size of its nearest competitor in the food and beverage sector. The company’s export portfolio comprises anded milk product and nutrition, beverages, maggi, chocolates. While other companies compete with nestle in each of the product segment, nestle pervades all these segments.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

K.Raja Rajeswari, S.Kirthika A STUDY ON CONSUMER BEHAVIOUR TOWARDS NESTLE PRODUCTS–WITH SPECIAL REFERENCE TO COIMBATORE CITY Indian Journal of Applied Research, Vol.6, Issue : 3 March 2016

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