A STUDY ON CONSUMER PERCEPTION OF DIGITAL AND CASHLESS ECONOMY ON PAYTM IN COIMBATORE CITY

Volume : VIII, Issue : X, October - 2018

Ms. K. Poongothai, Mr. P. Ranjithkumar

Strategy Structure Which was presented by using our Indian Authorities are closer to Innovation are make in India,

Startup India and Skill India. And Paytm become one of such Innovation which got here as an Opportunity to the Cash

Transactions. Demonetization has given Paytm an raise within the India‘s Money Exchange Economic System and restricted Individuals, and

mainly the little Companies to look for Options. The Buyers began utilizing automatic Installment Modes and Paytm is presently enrolled as a

Sage Versatile Wallet and is Slowly Expanding it‘s dating with Extra Carriers. It‘s miles a changeover to a virtual model Consistent with the

Marketplace. In India Paytm is constantly developing to be the Pinnacle Platform for Cellular, e–Wallet and trade.

After demonetizing the 500 and 1000 rupees notes Paytm understood that it can successful simplest with the aid of Offering in the direction of

Cashless Economic System. Paytm is a hit Technological Innovation Which has created a stability between Price and Performance. The

Principle Intention is to observe the Importance given to Paytm with the aid of people in their day by day habitual life and success of Paytm in

Motivating the Cashless Economic System. The Purpose is also to study the Bendy Offerings presented by Paytm Promoting the cashless

economic system and also supporting the Virtual India.