Volume : IX, Issue : III, March - 2019

A STUDY ON CONSUMER PREFERENCE OF BRITANNIA BISCUITS IN PALAKKAD CITY

Dr. P Kannan, Ms. Srividya Nr

Abstract :

Britannia company industries is one of the largest food industries. . In Britannia company all the Britannia products are famous .The consumer satisfaction and the perception need in every product . The consumer satisfaction can analyses the interest of the consumer based upon the product . The customer should get satisfied in every product . To study the consumer and preference towards Britannia Biscuits in Palakkad. This study to analyses the consumer level of preference . The type of the sample design is simple random sampling .Here from the Palakkad district population it was taken only Palakkad town for the sample. Based upon the different age group going collect the information. The sample going to take 150 sample for the collection of data The data that are required primary and secondary data are required for the collecting the information. Tools used are Percentage analysis and Garrett Ranking Method.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

A STUDY ON CONSUMER PREFERENCE OF BRITANNIA BISCUITS IN PALAKKAD CITY, DR.P KANNAN, MS.SRIVIDYA-NR INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-3 | March-2019

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