Volume : IX, Issue : II, February - 2019

A STUDY ON CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY IN TIRUPUR CITY

Dr. D. Gomathi, A. Preethi

Abstract :

Jewellery occupies a pivotal role in the social and economic life of poor and rich. Acquisition of jewellery is considered suspicious and necessary for making family ornaments to get a sense of well–being in our county. Branded jewellery products have created a sort of revolution in the jewellery retailer market. Women are passionate towards jewellery as it represents a symbol of feminist and even social status. Structured Questionnaires was prepared for the purpose of collection of primary data from the respondents. The tools used for data analysis is percentage method, Chi –square and rank analysis. The study finds the perception of consumer is continuously shifted from non–anded to anded jewellery products. This study focuses on consumer‘s preference towards anded and non–anded jewellery in Tirupur city

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

A STUDY ON CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY IN TIRUPUR CITY, Dr.D.Gomathi, A.PREETHI INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-2 | February-2019

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