Volume : V, Issue : V, May - 2015

A Study on Consumer‘s Perception Regarding Online Shopping

Preeti Devi, Sunil Kumari

Abstract :

 In today’s ever changing and dynamic business environment, it is essential for all online retailers to understand the online consumer’s purchase behavior and their perception regarding online shopping i.e.  causes of buying or not buying products and services offered to them over internet. The primary aim of the paper is to  examine selected four factors (Privacy, Security, Time–Saving and Convenience) impact and relationship with consumer’s  perception towards online shopping. Consumer’s perception regarding online shopping was identified as dependent  variable and privacy, security, time saving and convenience were considered as independent variables. The study findings indicate that all four selected variables have positive impact upon dependent variable with varying degree of contribution and also having significant relationship with dependent variable i.e. consumer’s perception regarding online  shopping. Statistical techniques such as mean, standard deviation, correlation and regression analysis are used for the  purpose of analyzing data.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Preeti Devi, Sunil Kumari A Study on Consumer's Perception Regarding Online Shopping Indian Journal of Applied Research, Vol.5, Issue : 5 May 2015

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