Volume : I, Issue : IX, June - 2012

A Study on Consumer Satisfaction of Aavin Milk in Salem City

Dr. A. Vinayagamoorthy, Mrs. M. Sangeetha, C. Sankar

Abstract :

People complaint that fat in milk increases the content of cholesterol in their body in their body causing some disease. To get rid of this complaint people can go for skimmed milk. Previously, the availability of cattle farm was more and the population was less. To carry out all the day–to–day life activities, energy is needed. Food gives energy. Hence it is irritable for any human being to intake food. One of the important factors that must be considered in food is its nutritious value. Nutritious is the science of food. It is the process by which the organism ingests, digests, absorbs, transports, utilizes, nutrients and disposes its end products. Collectively, it is the process of intake, digestion and assimilation of food. Consumer’s preference for a readily available, good quality product has lead to the increased demand for packet milk. Moreover, the contents of the packet milk are highly nutritious. It has no cholesterol. This enable even aged people to consume packet milk. As such, being a nutritious food is important for the human being. Milk is an essential item used by the people as vegetarian diet more consumption of milk depend not only on its factor but also on the availability of children and also by practice of taking coffee, tea, etc. The chief factor which influence the consumption of milk are availability level of income of people and prices. Milk is not only an essential items but also most frequently and commonly used by the people

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.A.Vinayagamoorthy,Mrs. M.Sangeetha,C.Sankar A Study on Consumer Satisfaction of Aavin Milk in Salem City Indian Journal of Applied Research, Vol.I, Issue.IX June 2012

Number of Downloads : 1445

References :