A STUDY ON CUSTOMER ATTITUDE TOWARDS SERVICE QUALITY OF PRIVATE SECTOR BANKS IN KRISHNAGIRI DISTRICT

Dr. A.Kaboor; J. Merlin Sheela Magdaline

Volume : VIII, Issue : II, February - 2018

A STUDY ON CUSTOMER ATTITUDE TOWARDS SERVICE QUALITY OF PRIVATE SECTOR BANKS IN KRISHNAGIRI DISTRICT

Dr. A. Kaboor, J. Merlin Sheela Magdaline

Abstract :

Banking sector is the backbone of any financial system of the economy. Public sector banks play an important role in the development of developing economies by mobilization of resources and their better allocation. The service quality has gained importance in last decade due to its unique characteristics of services involving intangibility, inseparability, variability and perishability. A larger option for the customer is getting translated into a larger demand for financial products, and customization of services is fast becoming the norm than a competitive advantage. Public sector banks in India have fast emerged as one of the major drivers of the banking industry and have witnessed enormous growth in the recent past. In this chapter the researcher has reviewed the various services offered by the select public sector banks in Krishnagiri District.