Volume : IV, Issue : I, January - 2014

A Study on customer perception towards multi speciality hospital in krishnagiri district

F. Infant Burna Maxcila, Prof. A. Ravi, Dr. V. Balachandran

Abstract :

With the rapid expansion of population and shortages of healthcare facilities in government hospitals, & private hospitals, the society is playing a vital role in promoting healthcare sectors in india. The demand of health services in private hospitals is increasing because of the certain amenities and facilities that are provided by these institutions. Patient’s can choose a hospital according to what matters most to them, whether it’s location, cost consideration, infrastructure availability, suggestion from friends, referred by doctors, etc.

The present paper intends to find out customers perception for the selection of private hospital for their treatment. The paper aims to test the proportion of patients willing to seek a particular hospital (medical provider) is same across all the attributes for treatment.It also explores the factors playing significant role in customer preference for a private hospital. Data have been collected through schedule in krishnagiri district.

Q test is used to test whether the proportion of patients willing to seek a particular hospital (medical provider) is same across all the attributes for treatment. The findings of the present study would be important aid for hospital administrators.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

F.Infant Burna Maxcila,Prof.A.Ravi, Dr.V.Balachandran A Study on customer perception towards multi speciality hospital in krishnagiri district Indian Journal of Applied Research, Vol.IV, Issue. I

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