Volume : V, Issue : I, January - 2015

A Study on Customer Preference and Satisfaction Towards Modern Shopping Centres in Coimbatore City

Ms. Latha. K, S. Mohanapriya

Abstract :

As traders moved into more spacious shops in the early 19th century high streets developed, but wealthier people (who could afford to travel to city centers for pleasure) started wanting shelter from rain, so shopping arcades were developed. With new innovations like escalators these evolved into shopping centers and with the rise of the automobile these evolved into shopping malls. Coimbatore is the second largest and the most important city in the state of Tamil Nadu the city has considerable metropolitan population and is major commercial centre. The concept of shopping malls picked up pace in the last few years. The keen interested showed on the path of developers and retail chains to set up shop in Coimbatore are also encouraging this trend. The Manchester of south Indian Coimbatore offers some of the grandest shopping malls that come with the most exclusive range of indigenous and international ands. The shopping centres of the city can be considered to be the best in terms of international standards. Hence for our convenience we have listed the top and the best shopping malls in Coimbatore.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

MS. LATHA. K,S. MOHANAPRIYA A Study on Customer Preference and Satisfaction Towards Modern Shopping Centres in Coimbatore City Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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