Volume : VI, Issue : X, October - 2016

A Study on Customer Purchase Power and Service Satisfaction towards FMCG Products with Special Reference to Coimbatore City

Dr. S. Davidsoundararajan, S. Harikaran

Abstract :

 The FMCGs, such as meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as alcohol, toiletries, pre–packaged foods, soft drinks, chocolate, candies, and cleaning products, have high turnover rates. The sales are sometimes influenced by some holidays and season products.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. S. Davidsoundararajan, S. Harikaran A Study on Customer Purchase Power and Service Satisfaction towards FMCG Products with Special Reference to Coimbatore City Indian Journal of Applied Research,Volume : 6 | Issue : 10 | October 2016

Number of Downloads : 454

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