A STUDY ON CUSTOMER SATISFACTION AND LOYALTY TOWARDS THE BSNL PREPAID AND POSTPAID MOBILE CONNECTION IN ERODE DISTRICT

M.ANAND SHANKAR RAJA; SHENBAGAM KANNAPPAN

Volume : V, Issue : VI, June - 2015

A STUDY ON CUSTOMER SATISFACTION AND LOYALTY TOWARDS THE BSNL PREPAID AND POSTPAID MOBILE CONNECTION IN ERODE DISTRICT

M. Anand Shankar Raja, Shenbagam Kannappan

Abstract :

India has emerged as one of the youngest and fastest increasing economics in the world today. The Indian telecom sector that has shown the signs of effectiveness and contributed considerably to the country’s economy. This is the technology that gives a person the power to communicate anytime, anywhere. This industry is taken to a higher lead due to the private and government sector players in this industry and the companies in this industry are also creation their share in the job market in India by offering a wide range of employment opportunities both under technical and under non–technical division as well. The study focuses on the customer satisfaction and loyalty towards prepaid and postpaid BSNL customers in Erode District. The respondents of the study are part of people of Erode District. The present study found that the customers of BSNL prepaid and post paid mobile customers absolutely had a and loyalty and satisfied the services offered by the BSNL services in Erode District.