Volume : III, Issue : XI, November - 2013

A Study on Customer Satisfaction Towards Advertisement in Erode City

Mrs. R. Kamala Saranya, G. Vaishnavee, P. Gowthami

Abstract :

Advertising is mass production and distribution. Similar products are taken to the market. This involves stiff competition amongst the producers. Advertisement is a form of communication amongst the producers. Advertisement is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular and of product or service. “While now central to the contemporary global economy and global production networks, it is only quite recently that advertising has been more than marginal influence on patterns of sales and production”.Major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, Internet and billboards. Advertisement has the prominent place amongst the techniques of mass education and persuasion on the public.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr.M.Prakash, G.Vaishnavee, P.Gowthami / A Study on Customer Satisfaction Towards Advertisement in Erode City / Indian Journal of Applied Research, Vol.3, Issue.11 November 2013

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