Volume : I, Issue : XII, September - 2012

A Study on Customer Satisfaction Towards Bank ATm Cards

Dr. P. Jayasubramanian, P. Vimal Kumar

Abstract :

Banking in India originated in the last decades of the 18th century. The first banks were The General Bank of India which started in 1786. The three banks merged in 1921 to form the Imperial Bank of India, which, upon Indias independence, became the State Bank of India. But, the banking functions became an effective force only after the first decade of 20th century. The first ATM machine was invented by Scot John Shepherd–Barron and used by Barclays Bank in 1967. Now a day’s customers are mostly prefer ATMs because if they go to bank and withdrew money they need to spend more time. So it will be helpful for emergency withdrawals and also customer no needs to pay money as service charge. ATM / Debit card are used to purchase products any where. It reduces the people to carry money always.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. P. Jayasubramanian, P. Vimal Kumar A Study on Customer Satisfaction Towards Bank ATm Cards Indian Journal of Applied Research, Vol.I, Issue.XII September 2012

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