Volume : VI, Issue : VII, July - 2016

A Study on Customer Satisfaction Towards E–Banking Services in Coimbatore City

Ms. M. Esther Krupa, Major. Dr. R. Rajasekaran

Abstract :

Information technology has contributed to the remarkable changes in the banking sectors. Indian banks, utilizing the latest developments in the technology, introduced the modern banking system called ebanking. Even though all banking sectors are offering e–banking services to their customers, they have to focus more on their satisfaction also. The main objective of this particular study is to analyze the satisfaction level of customers towards E–banking services in Coimbatore city. The e–banking services taken for the study is Online/Internet banking, Telephone Banking, Mobile Banking and ATM and Debit Card. The major tool used for the data collection is questionnaire. For the purpose of the study, required primary data and secondary data has been collected and various statistical tools have been used to extract the output.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

MS. M.ESTHER KRUPA, MAJOR.DR.R.RAJASEKARANA Study on Customer Satisfaction Towards E-Banking Services in Coimbatore City Indian Journal of Applied Research, Vol.6, Issue : 7 JULY 2016

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