Volume : IV, Issue : XII, December - 2014

A STUDY ON CUSTOMER SATISFACTION TOWARDS HERBAL PRODUCTS WITH SPECIAL REFERENCE TO HIMALAYA

R. Lavanya, Dr. M. Velumani

Abstract :

This study is to identify the customer satisfaction towards Himalaya herbal and healthcare products and to investigate the influence of product dimensions on customer satisfaction and customer loyalty as well as to understand the herbal effect of the product. Herbal products are part of the knowledge of indigenous cultures and marginal societies across the globe which has stood the test of time. A comparative study was conducted into traditional healing and community wellness in eight different valleys of Indian Central Himalaya healthcare products. The study revealed that in remote areas where modern healthcare facilities are rare, or inadequate, the majority of the traditional communities follow cultural. Himalaya will provide the know–how and expertise to set up the plant, to commission it and will also supply raw materials for the manufacture of the herbal products.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

R. LAVANYA, Dr.M. VELUMANI A Study on Customer Satisfaction Towards Herbal Products With Special Reference to Himalaya. Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

Number of Downloads : 2595

References :