Volume : IV, Issue : II, February - 2014

A Study on Customer Satisfaction Towards Hotel Industry in Vellore

S. Margabandhu, Dr. M. G. Saravanaraj

Abstract :

This project is aimed at studying customer satisfaction with respect to Hotels in and around Vellore District. The main objective is to explore the level of customer satisfaction towards hotel industry in Vellore and to sustain the customer in the business and to give direction to the hotel management for improvement of customer services and to know the factors which motivate the customers towards hotels. A well structured Questionnaire is used to collect primary data. Sample size is 100, variance and confidence methods are used for Determining sample size. The researcher adopted simple random sampling for the study. Finally, it has been proved that the overall assessment of customer satisfaction in hotel industry is good.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S.Margabandhu, Dr. M.G.Saravanaraj A Study on Customer Satisfaction Towards Hotel Industry in Vellore Indian Journal of Applied Research, Vol.IV, Issue. II

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