Volume : IX, Issue : V, May - 2019

A Study on Customer Satisfaction towards OTC Ayurvedic Products

Mr. Prateek Chopra, Dr. Belur O Baxi

Abstract :

Indian is country where Ayurveda born. And expend its goodwill across the globe. Earlier Ayurveda was been used in India to cure illness and disease. As time changed, business environment became more competitive for the companies because of heavy competition in market. Every Ayurvedic company want to maximise the market share and want to have maximum number of customers. In such scenario, customers select Ayurvedic companies’ product very carefully and by analysis various aspect of marketing strategies. Current research work is an attempt to understand that customers’ satisfaction towards the OTC Ayurvedic products in Ahmedabad city. For this researchers has collected data through questionnaire and interpret it and used chi–square test. Data findings are elaborated and researcher make suggestion to the industry, so customer satisfaction can be increased

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

A STUDY ON CUSTOMER SATISFACTION TOWARDS OTC AYURVEDIC PRODUCTS, Mr. Prateek Chopra, Dr. Belur O Baxi INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-5 | May-2019

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