A Study on Customer Satisfaction Towards Samsung Smart Phones With Referance to Coimbatore City

Dr.S.NAMASIVAYAM; Mr.M.PRAKASH; Mr.M.KRISHNAKUMAR

Volume : IV, Issue : V, May - 2014

A Study on Customer Satisfaction Towards Samsung Smart Phones With Referance to Coimbatore City

Dr. S. Namasivayam, Mr. M. Prakash, Mr. M. Krishnakumar

Abstract :

Customer Satisfaction should be the main aim of a business. It is essential for businesses to effectively man – age customer satisfaction. To be able do this, firms need reliable and representative measures of satisfac – tion. The importance of customer satisfaction diminishes when a firm has increased bargaining power. The researcher has conducted this study to find out the level of customer satisfaction towards Samsung smart phones. The target respondent includes those customers who are using the Samsung smart phones. The collected data was edited, coded and tabulated by using some statistical tools.