A STUDY ON CUSTOMERS AWARENESS TOWARDS CREDIT CARDS & ITS USAGE AT PUNJAB NATIONAL BANK, PUDUCHERRY.

K.Kalaivani

Volume : VI, Issue : I, January - 2016

A STUDY ON CUSTOMERS AWARENESS TOWARDS CREDIT CARDS & ITS USAGE AT PUNJAB NATIONAL BANK, PUDUCHERRY.

K. Kalaivani

Abstract :

“The first step towards change is awareness, the second step is acceptance”. Credit card, small plastic card containing a means of identification, such as a signature or picture, that authorizes the person named on it to charge goods or services to an account, for which the cardholder is billed periodically. The issuer of the card (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance. This study helps to get focused on the range of awareness with regard to customer’s usage of credit cards.