A Study on Customers Buying Behaviour towards Branding Strategies in Fast Food Industry with Special Reference to Coimbatore City

Dr. K. Shanmugasundaram; Ms. B. Geethpriya

A Study On Customers Buying Behaviour Towards Branding Strategies In Fast Food Industry With Special Reference To Coimbatore City, IJAR - Indian Journal of Applied Research(IJAR), IJAR | World Wide Journals

Volume : VII, Issue : XI, November - 2017

A Study on Customers Buying Behaviour towards Branding Strategies in Fast Food Industry with Special Reference to Coimbatore City

Dr. K. Shanmugasundaram, Ms. B. Geethpriya

Abstract :

Fast Food Industry is one of the Profitable Industry in today’s era. The success of the Fast food Industry depends only on the customers. Branding Strategies should be more effective to attract the customers. Branding plays an initial role for getting customers. In this research paper the Buying behaviour of customers towards Branding Strategies is analyzed.