Volume : V, Issue : VI, June - 2015

A STUDY ON CUSTOMERS' PERCEPTION TOWARDS CREDIT CARDS

Athena Joy

Abstract :

The growth of credit card culture in India has been predominant in the last few years. So the present study tries to analyze the customer’s perception towards credit cards. The data was collected using convenience sampling. The study finds that the present generation is using credit cards for their daily needs –instead of using cash– due to the reason it is easy to handle, zero interest rate for a certain period and the global acceptance of credit card everywhere Today many people feel that a wallet without a credit or debit card is empty. The use of these instruments is becoming popular not only among the affluent classes of people, but also with people in all walks of life. Consequently, we find that during the last one decade, there has been an exponential growth in the issue of credit cards and their usage.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

ATHENA JOY A Study on Customers¥ Perception Towards Credit Cards Indian Journal of Applied Research, Vol.5, Issue : 6 June 2015

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