Volume : IV, Issue : V, May - 2014

A Study on E–Marketing � it‘s Impact on Consumers in Ajmer, Rajasthan

Ms. Richa Devgun, Dr. Parul Agarwal

Abstract :

In the past years, the Internet and its e–business related activities have become one of the fastest growing areas in the world. Electronic marketing is a way to commercialize the commodities to consumers through email. It is the latest trends to familiarize or launch a product to large masses by notifying them through emails and also helps in promoting the commodity on large scale. The purpose of this study is to analyze consumer behavior and response towards E–Marketing, To find out the problems related to e–marketing which hamper its growth keeping in mind the exposure to people comprising of different ages, genders and income groups.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms. Richa Devgun, Dr. Parul Agarwal A Study on E-Marketing – its Impact on Consumers in Ajmer, Rajasthan Indian Journal of Applied Research, Volume.4, Issue.5, May-2014

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