Volume : VI, Issue : X, October - 2016
A STUDY ON EFFECTIVENESS OF ONLINE PROMOTIONS WITH REFERENCE TO MYSHAADIWALE .COM, BANGALORE
Ms. Priyanka Mnk
Abstract :
Online marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi–channel marketing strategy. It uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher‘s content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
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DOI : 10.36106/ijar
Cite This Article:
Ms.Priyanka MNK A STUDY ON EFFECTIVENESS OF ONLINE PROMOTIONS WITH REFERENCE TO MYSHAADIWALE .COM, BANGALORE Indian Journal of Applied Research,Volume : 6 | Issue : 10 | October 2016
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Ms.Priyanka MNK A STUDY ON EFFECTIVENESS OF ONLINE PROMOTIONS WITH REFERENCE TO MYSHAADIWALE .COM, BANGALORE Indian Journal of Applied Research,Volume : 6 | Issue : 10 | October 2016
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