A STUDY ON EFFECTIVENESS OF ONLINE PROMOTIONS WITH REFERENCE TO MYSHAADIWALE .COM, BANGALORE

Ms.Priyanka MNK

Volume : VI, Issue : X, October - 2016

A STUDY ON EFFECTIVENESS OF ONLINE PROMOTIONS WITH REFERENCE TO MYSHAADIWALE .COM, BANGALORE

Ms. Priyanka Mnk

Abstract :

Online marketing is becoming a hot topic in every business sector, and gradually plays a truly important role in any company’s multi–channel marketing strategy. It uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher‘s content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.