A STUDY ON EMPLOYEES ATTITUDE TOWARDS HR BRANDING PROCESS AT SOFTWARE INDUSTRIES IN PUDUCHERRY REGION.

AGALYA G

Volume : VI, Issue : VII, July - 2016

A STUDY ON EMPLOYEES ATTITUDE TOWARDS HR BRANDING PROCESS AT SOFTWARE INDUSTRIES IN PUDUCHERRY REGION.

Agalya G

Abstract :

HR – Branding is all about creating differences. Employer anding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain. The purpose of the study is to analyze the influencing factors of HR anding and to map the attitude of employees towards HR anding process of the organization. The outcome of the study found that employee’s attitude towards organization policies procedures, compensation, working condition, amount of time spent at work are excellent. The company can improve the interpersonal skills of the employees which helps the business to built stronger relationship. Thus the research concludes that employees are the asset of the company and they decide the fatal of the organization. Hence, essential steps have to be taken too inbuilt the positive attitude among the employees.