Volume : I, Issue : X, July - 2012

A Study on Factors Affecting Buying Decision of Garments in Surat City

Dr. Hormaz Dali Patel, Dr. Mehul P. Desai.

Abstract :

Retailing is a set of business activities that adds value to the product and service sold to the consumer for the personal or family use. As Indian Consumer’s lifestyle is changing and discretionary income is increasing, there is a shift from nonanded garments to anded garments. Here the study has been conducted to know the impact of demographic factors on the purchase of anded garments in Surat. Along with that the factors pertaining to attributes of anded garments and attributes related to showroom also have been studies. The researcher has used descriptive study and sample size of study was 415 respondents of Surat city.  

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Hormaz Dali Patel, Dr. Mehul P. Desai. A Study on Factors Affecting Buying Decision of Garments in Surat City Indian Journal of Applied Research, Vol.I, Issue.X July 2012

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