Volume : V, Issue : IV, April - 2015

A Study on Female Consumers Buying Behavior Towards Textile Showrooms in Chennai

M. R. Prakash, Mr. N. Saravanan

Abstract :

 The purpose of this research is to examine Chennai female consumer’s buying behavior and understand 

the key factors of anded clothing which influence female consumer’s involvement towards trendy anded 
clothing. The results indicate that status anding, and attitude, paying premium for anded clothing, self–concept and 
reference groups were found to have positive effects on female consumer buying behavior while increasing consumer involvement in fashion clothing. This paper expands understanding of female consumer buying behavior related to Chennai 
environment and highlights the factors that highly influence consumer involvement in fashion clothing.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

M.R.PRAKASH, Mr. N. SARAVANAN A Study on Female Consumers Buying Behavior Towards Textile Showrooms in Chennai Indian Journal of Applied Research, Vol.5, Issue : 4 April 2015


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