Volume : V, Issue : VI, June - 2015

A STUDY ON IMPORTANCE OF MARKETING ETHICS

Dr Ruchika Sachdeva

Abstract :

 Ethics is a study of moral principles that guide the conduct. Marketing ethics is an area of applied ethics which deals with the moral principles that guide the conduct of marketing practitioners. The researcher has made an attempt to analyze the various marketing ethical issues and the various guidelines, standards and framework that should govern the business practices. At the end of the article the importance of incorporating marketing ethics in the course curriculum is highlighted.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Ruchika Sachdeva A Study on Importance of Marketing Ethics Indian Journal of Applied Research, Vol.5, Issue : 6 June 2015

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