Volume : III, Issue : VIII, August - 2013

A Study on Market Potential Analysis of Lakme Products with Special Reference to Namakkal Region

Mrs. T. Vijayalakshmi, Dr. V. R. Palanivelu

Abstract :

The paper identifies the satisfaction level of consumers towards various attributes of Lakme prodcuts. Also it gives the hidden perception of the consumers about Lakme. The research is based on the following methodology. Descriptive research design, A sample of 200 consumers was choosen as the respondents based on non–probability convenience sampling method. A questionnaire design is based on the factors of market potential to collect data from the respondents. The colected data is analysed using simple percentage method, weighted average method and Chi–square test.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. T. Vijayalakshmi, Dr. V. R. Palanivelu A Study on Market Potential Analysis of Lakme Products with Special Reference to Namakkal Region Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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