A STUDY ON MIDDLE CLASS INVESTORS PRFERENCE FOR FINANCIAL INSTRUMENTS IN GREATER GOBICHETTIPALAYAM OF ERODE DISTRICT (INDIA)

MS.S.KIRUTHIKA; Dr. K.P. BALAKRISHNAN

Volume : VI, Issue : I, January - 2016

A STUDY ON MIDDLE CLASS INVESTORS PRFERENCE FOR FINANCIAL INSTRUMENTS IN GREATER GOBICHETTIPALAYAM OF ERODE DISTRICT (INDIA)

Ms. S. Kiruthika, Dr. K. P. Balakrishnan

Abstract :

In the modern world income plays an important role in every one’s life. Investment is one of the major issue of the middle class families as their small savings of today are meet the expenses of tomorrow. The person dealing with the planning must know all the various investment choices can be chosen for the purpose of attaining the overall objectives. The risk and returns available from each of these investment avenues differ from one avenue to another. The sampling method used was the convenient sampling was sample size as 200.The tool used for data collection is questionnaire.