Volume : VIII, Issue : II, February - 2018

A STUDY ON PRODUCT RELATED ATTRIBUTES IN PURCHASING OF USED CARS

Mr. P. Nandakumar, Dr. S. Chandramohan

Abstract :

 

The demand for used cars is continuously increasing in Indian car markets and most of car companies are gradually penetrating in used car segment because it has huge potential for marketing of used cars. The raise in income, growth of economy and upward demand among consumers are the major causes for high level of demand for used cars in India. The entrance of organized players in used car market enhances conviction and confidence of consumers on used cars. The results reveal significant difference between socio–economic profile of owners of used cars and product related attributes in purchasing of used cars. The product attributes of product referent, task referent and user referent are positively moderately and correlated with satisfaction about used cars among used cars. The dealsers of used cars must assure interference between price and quality of used cars to buyers and they should sell anded user cars, better quality and graceful appearance of used cars to buyers. The dealers of used cars must verify used cars thoroughly and sell them with good condition to buyers and their price for used cars should show their quality.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mr. P. NANDAKUMAR, Dr. S. CHANDRAMOHAN, A STUDY ON PRODUCT RELATED ATTRIBUTES IN PURCHASING OF USED CARS, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-2 | February-2018

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