Volume : IV, Issue : IX, September - 2014

A STUDY ON SERVICE QUALITY AND CUSTOMER SATISFACTION TOWARDS HOTELS IN TIRUPUR DISTRICT

Mrs. S. Suma Devi, V. Susithra

Abstract :

In order to be successful in the market it is not sufficient to attract new customers, managers must concentrate on retaining existing customers implementing effective policies of customer satisfaction and loyalty. In hotel industry customer satisfaction is largely depends upon quality of service. A management approach focused on customer satisfaction can improve customer loyalty, thus increasing the positive image of the touristic destination. Hence, exploring the importance for customers of hotel attributes in hotel selection is indispensable. Results showed that the relation of service quality and its satisfaction between customer. Percentage Analysis and Chi–square have been applied to analyze the data collected through a pre structured questionnaire.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs.S.Suma devi, V.Susithra A Study on Service Quality and Customer Satisfaction Towards Hotels in Tirupur District Indian Journal of Applied Research, Vol.4, Issue.9 September 2014

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