A Study on Socio– Economic Conditions and Consumer‘s Environmental Attitude of Green Products in Erode District

Dr. T. Duraipandi; M.Prakash

Volume : V, Issue : III, March - 2015

A Study on Socio– Economic Conditions and Consumer‘s Environmental Attitude of Green Products in Erode District

Dr. T. Duraipandi, M. Prakash

Abstract :

Increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment. However, this is not widespread and is still evolving. Organizations and business however have seen this change in consumer attitudes and are trying to gain an edge in the competitive market by exploiting the potential in the green market industry. The current study introduces the concept of green products and looks into the various ways in which the different consumers environmental attitudes of green products.. Specifically in terms of green purchasing, while consumers might acknowledge awareness of environmental issues, many do not take the steps to purchase environmentally friendly products