Volume : IV, Issue : III, March - 2014

A Study on Store Based Retailing Formats � A Conceptual Frame Work in India

Dr. J. Senthil Velmurugan, Mr. B. G. Ramaraj

Abstract :

When a man starts to cultivate he finds surplus goods. So he starts to exchange these goods for other goods. There starts the barter system and now has ended in a concept called Retailing. This paper deals with retailing and ends with store based Retailing formats in India.  Every business has its own way of carrying out its activities. Retailing remains the same. Selling of goods and service to the end audience (or) consumer for business and non–business use is termed as Retailing. In the intricate trade world, Retailing includes both goods and services for the end user. In the Retail vernacular it is termed as Retail format. In modern days, retailing format are classified in to Stored based and Non–stored based formats. Stored based retailing formats focused on the innovation mix to lead the competition.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.J. SENTHIL VELMURUGAN, Mr.B.G.RAMARAJ A Study on Store Based Retailing Formats � A Conceptual Frame Work in India Indian Journal of Applied Research, Vol.IV, Issue. III

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