Volume : IV, Issue : VI, June - 2014

A Study on the Brand Choice Decisions of Consumers With Reference to Cosmetics

Dr. S. Yuvaraj

Abstract :

The products are valued by the consumers not only based on the need and importance but also the and. This research paper is analyzing the consumer buying decision of cosmetic products and the factors considered in the process of decision making. The research also considers the satisfaction level of consumers of the selected and. The study reveals the consumers and loyalty, and preference and their mental attitude towards their and. The consumers consider the quality and price of the product at the time of purchase. The promised result of the product is also one of the factors considered in the decision making process. The awareness of the and to the consumers is influenced by advertisement. Therefore proper advertisement is necessary for promoting the ands for the cosmetics.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. S. Yuvaraj A Study on the Brand Choice Decisions of Consumers With Reference to Cosmetics Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014

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