A Study on the Effectiveness of Indian Postal Savings Schemes in Channelising Savings, with special reference to Kozhikode District

Jasmine V M; Prof. Dr. M. A. Joseph

Volume : VII, Issue : X, October - 2017

A Study on the Effectiveness of Indian Postal Savings Schemes in Channelising Savings, with special reference to Kozhikode District

Jasmine V M, Prof. Dr. M. A. Joseph

Abstract :

Having a wide network of communication platform, Post Office in India is now shifting its functions from primary (communication) to secondary (financial services). With this change in business they are planning to give importance in fulfilling the investment needs of people. In India people are concerned about their future and savings. But their awareness level, accessibility to various investment options, education level etc. differs in different regions and communities. Banking and Non–Banking institutions are marketing their products aggressively with different schemes/options for mobilizing savings. Today, various Post Office Savings schemes are also doing well and some of their features are better than Banks. But the presence of Post Offices is not easily visible while compå with other Banking and Non–Banking institutions as an investment alternative. In this context this paper is an attempt to study the effectiveness of Post Office in channalising saving indifferent regions.