A Study on the Effectiveness of Television  Advertisement with Special Reference to Textile  Showroom in Coimbatore City

DR.B.Thangaraj; C.Eahambaram

Volume : III, Issue : VI, June - 2013

A Study on the Effectiveness of Television Advertisement with Special Reference to Textile Showroom in Coimbatore City

Dr. B. Thangaraj, C. Eahambaram

Abstract :

Advertising is any paid form of non–personal presentation and promotion of ideas, goods and services by an identified sponsor. It is inevitably the ‘loudest’ ingredient in the promotional mix. It stares at us from television screens and or other media in general. It is difficult to ignore it. Outsiders to the marketing fraternity, often regard advertising as synonymous with marketing. They overlook the fact that advertising is one of the elements in the promotional mix, and latter is one elements in the marketing mix. Like a good chef who can mix his ingredients to produce a mouthwatering dish, so cam the master marketer, through a creative and intelligible use of components likes advertising devise a competition beating recipe. However, in both instances it is essential to know precisely the influencing stimuli that make the customer to react positively to what is being offered. Every advertisement has certain goals to achieve.