A Study on the impact of advertisements of Health Food Drinks with reference to Chennai.

S.Sridevi; Dr.S.Sangeetha

Volume : VI, Issue : I, January - 2016

A Study on the impact of advertisements of Health Food Drinks with reference to Chennai.

S. Sridevi, Dr. S. Sangeetha

Abstract :

Earth is the beautiful home that gives the entire essential thing needed for life, with that we have to live a happy and healthy life. As a global human being it is our duty to preserve the quality of the health. But we people destroy it by way of utilizing the anti– natural foods in an ineffective way. Due to this, one in five people around the world are dying every year. Hence, it is the pressing need to solve this world health problem. One of the best solutions is buying and drinking Health Food Drinks. Health Food Drinks producers are those who produce products which facilitate the healthy things to mankind and which reduces the negative health effects. The aim of this paper is to highlight the factors influencing Health Food Drinks. A Structured Questionnaire is used to collect primary data from the customers of Health Food Drinks. E–Journals, Books and some thesis were used to obtain the secondary data. The data were analyzed statistically using SPSS package.