A STUDY ON THE INFLUENCIAL FACTORS OF MOTIVATION ON MASLOW‘S NEED THEORY IN ITES/BPO IN CHENNAI,TAMIL NADU

Ms. Shree kala kurup; Ms. Hemamalini K. S.

Volume : IV, Issue : V, May - 2014

A STUDY ON THE INFLUENCIAL FACTORS OF MOTIVATION ON MASLOW‘S NEED THEORY IN ITES/BPO IN CHENNAI,TAMIL NADU

Ms. Shree Kala Kurup, Ms. Hemamalini K. S.

Abstract :

The Information Technology industry has enabled India to accelerate in the path of growth. The Indian In &amp;ndash;formation Technology Industry BPO industry is without any doubt the accepted as a leading industry as well&amp;nbsp;as continuous growth is needed in this industry. The availability of favourable reforms and factors has led to India being a&amp;nbsp;most sought after destination for global companies to outsource their business. In this study it has analysed the Maslow&amp;rsquo;s&amp;nbsp;hierarchy theory in which food is our fundamental need and we move upward in pyramidal to the highest need to the self&amp;ndash;&amp;nbsp;actualization. Each stage of human development is based on a preceding stage and each stage of human development&amp;nbsp;is based on a preceding stage, and each stage moves one to a sequential higher stage. In organisation every employee&amp;nbsp;should be recognized as an individual because it should be understood that what motivates one person may not motivate&amp;nbsp;another.&amp;nbsp; &amp;nbsp;