A STUDY ON THEAWARENESS OF CONSUMER RIGHTS AMONG CONSUMERS OF DURABLES IN CHENNAI CITY

Mohamed Abbas Khan G

Volume : VI, Issue : IV, April - 2016

A STUDY ON THEAWARENESS OF CONSUMER RIGHTS AMONG CONSUMERS OF DURABLES IN CHENNAI CITY

Mohamed Abbas Khan G

Abstract :

Fear among the consumers mind persists regarding filing of cases against companies for false promises which in the long run lead to consumer exploitation. This is because the consumer rights are less taught or lack in exercising it. This study will put on light on the hesitation of consumers towards filing complaints and role of consumer forums in the perception of consumers. This study will be a serious one in examining the consumer’s awareness on rights, their attitude, perception, expectation and satisfaction. This is an attempt to measure the way in which consumers protect their own rights, Assured by the constitution of India and Consumer Protection Act.