Volume : VII, Issue : XI, November - 2017

A STUDY ON TWO WHEELER PROMOTIONAL PRACTICES WITH REFERENCE TO HERO MOTORS

Dr N. Ramakrishnudu, Mr. Chennakeshi Ganesh

Abstract :

 The present human life style running on wheels and the vehicles are necessary to all level of income groups in the society, which lead to lead better life. By considering these opportunities the two wheelers / Bike manufacturers are designing and following variety of practices to attract customers by using all electronic / print media including one to one promotion. The growth in Indian Automobile Industry owed the most to a steep upsurge witnessed in the two–wheeler segment till 2015. The volume growth recorded in the 2015–16 fiscal year stood at a commendable 14.8 percent on a year–on–year basis. The ‘Make in India‘ campaign of the Government of India is also going to attract more foreign investment into Indian Two–Wheeler Industry creating further growth opportunities in the coming years. Identifying the target audience and enabling most economical and effective communication to fulfill communication objectives are important strategic areas in promotions. Appropriate designing of the message format, content and structure to be convincing are of great importance.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr N. Ramakrishnudu, Mr.Chennakeshi Ganesh, A STUDY ON TWO WHEELER PROMOTIONAL PRACTICES WITH REFERENCE TO HERO MOTORS, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-11 | November-2017

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